What is Global Marketing?

Legal Definition
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
-- Wikipedia
Legal Definition
To reach international markets and their community, an entity engages a process of conceptualizing and conveying a final product or service worldwide. It is especially important to companies that provide products or services of universal demand. Examples are automobiles and food. The company eyes marketing popular items within the country. Different strategies are needed based on the region marketed. For example, based on the location of the restaurant, the menu at McDonald’s differs.