What is Franchise Consulting?

Legal Definition
'Franchise consulting' traditionally meant the same consultant-to-client relationship as any other industry wherein the consultant charges a 'fee for services'. But, as of the late 1990s the term 'consultant' was adopted by franchise salesmen and brokers that began representing themselves as "free" consultants to prospective franchise buyers. These 'free consultants' provide introduction services for franchise opportunity sellers with whom they have worked out a pay-for-sale agreement. Therefore, they are driven by the desire to connect the 'client' to a particular franchise.

There are still franchise consultants who charge clients for input whether the client desires advice on buying a franchise or assistance becoming a franchisor of their own (hopefully quality) business. Know the difference between a commissioned salesperson and a fee-for-service consultant.
-- Wikipedia