What is Brand Building?

Legal Definition
The Hyman–Brand Building, often referred to as just the Brand Building, is located at the corner of South Galena Street and East Hopkins Avenue in Aspen, Colorado, United States. It is a two-story stone building erected in the late 19th century. At different stages in the city's history, it was owned by an entrepreneur who used the building in a way that redefined the city for that time. In 1985, it was listed on the National Register of Historic Places.

It was built by David Marks Hyman, one of the earliest investors in silver mining during Aspen's early years; it is the only building in Aspen he is known to have financed. Originally home to a bank, it was one of the largest commercial blocks built during the city's boomtown period. Later it was used for several car-related businesses, including a dealership and drive-through gas station in the corner where the bank lobby had once been. In 1971 local entrepreneur Harley Baldwin saved it from demolition, and along with the neighboring Collins Block later renovated it into an area now known as "Glitter Gulch". Today it is home to some upscale boutiques and art galleries.
-- Wikipedia
Legal Definition
A common objective of an online marketing program. Strategies and tactics are deployed with the purpose of generating awareness of your company name, particularly in online circles.