Anheuser-Busch v. Supreme Intl. Corp.

Court Case Details
Court Case Opinion

United States Court of Appeals



No. 98-1816


Anheuser-Busch, Incorporated,




Appeal from the United States


District Court for the



Eastern District of Missouri.


Supreme International Corporation,





Submitted: November 18, 1998

Filed: January 28, 1999



Before RICHARD S. ARNOLD, FAGG, and HALL, Circuit Judges.


HALL, Circuit Judge.


Anheuser-Busch, Inc. (“Anheuser”) appeals the district court’s order dismissing

Anheuser’s declaratory judgment action against Supreme International Corp.


The Honorable Cynthia Holcomb Hall, United States Circuit Judge for the

Ninth Circuit, sitting by designation.


The Honorable George F. Gunn, United States District Judge for the Eastern

District of Missouri.

(“Supreme”) after refusing to apply the first-filed rule. We have jurisdiction under 28

U.S.C. § 1291, and we affirm.



In January 1996, Anheuser began a national advertising campaign for Bud Ice

beer that used a penguin in its design. In September 1996, Supreme acquired rights in

penguin trademarks held by Munsingwear, Inc., which had been using penguin designs

on golf and apparel since 1954. Beginning in October 1996, Supreme began discussing

with Anheuser the possibility of selling clothing to Anheuser in connection with the Bud

Ice advertising campaign. In November 1996, a representative of Supreme met in St.

Louis, Missouri, with representatives of Anheuser. During this meeting, Supreme

objected to Anheuser’s use of a penguin design on Bud Ice apparel. Later that month,

Supreme and Anheuser discussed Anheuser’s use of the penguin design as a possible

infringement of Supreme’s penguin trademark.

On December 11, 1996, Supreme sent a letter to Anheuser demanding that

Anheuser stop all use of the penguin design in its Bud Ice campaign. The letter stated

that, unless Anheuser were to respond within five days, Supreme had authorized its

attorneys to take legal action. On December 19, 1996, Anheuser filed a declaratory

judgment action in the Eastern District of Missouri (the “Missouri action”), seeking a

declaration that Anheuser’s use of the penguin in the Bud Ice campaign was neither

infringing nor diluting Supreme’s rights in the penguin trademarks. On December 24,

1996, Supreme filed its own action in the Southern District of Florida (the “Florida

action”), claiming trademark infringement, unfair competition, and deceptive business


Anheuser filed a motion to dismiss or stay the Florida action, and the Florida

court granted the motion, staying the Florida action pending the Missouri court’s



decision to apply the first-filed rule. See Supreme Int’l Corp. v. Anheuser-Busch, Inc.,

972 F. Supp. 604 (S.D. Fla. 1997). Supreme then filed a motion to dismiss, stay, or

transfer the Missouri action. The Missouri court granted Supreme’s motion, dismissing

the Missouri action under the compelling circumstances exception to the first-filed rule.

Anheuser appealed. The Florida action has since resumed, with Anheuser having

answered Supreme’s complaint, and both parties having served discovery requests.



We will reverse the district court’s refusal to apply the first-filed rule only if the

district court abused its discretion. See Northwest Airlines, Inc. v. American Airlines,

Inc., 989 F.2d 1002, 1006 (8th Cir. 1993). The district court did not abuse its discretion.

The district court identified the two red flags that indicate the presence of

compelling circumstances. First, the district court noted that Anheuser was on notice

that Supreme was going to file suit. See id. at 1007. Supreme’s letter to Anheuser gave

Anheuser five days to respond to avoid a law suit. Instead of responding to the letter,

Anheuser filed the Missouri action. Second, the district court noted that Anheuser's

action was for a declaratory judgment. See id.

In addition to finding both red flags, the district court found the presence of other

Northwest factors. Less than two weeks passed from the time Supreme sent its cease

and desist letter to Anheuser to the time Supreme filed the Florida action. This short


“The well-established rule is that in cases of concurrent jurisdiction, ‘the first

court in which jurisdiction attaches has priority to consider the case.’” United States
Fire Ins. Co. v. Goodyear Tire & Rubber Co., 920 F.2d 487, 488 (8th Cir. 1990)
(quoting Orthmann v. Apple River Campground Inc., 765 F.2d 119, 121 (8th Cir.


period of time suggests that Anheuser raced to the courthouse to usurp Supreme’s forum

choice. See BASF Corp. v. Symington, 50 F.3d 555, 557-58 (8th Cir. 1995). In

addition, the district court found that Anheuser had not alleged any adverse effect on the

Bud Ice campaign by Supreme’s trademark infringement claim. See Northwest, 989

F.2d at 1007 (adverse affect found where first-filing party claimed that second-filing

party’s suit chilled recruiting and hiring efforts). Although it may be true that Anheuser

has a lot at stake in its Bud Ice campaign, there is nothing in the record to suggest that

Anheuser has even slowed down the campaign or that the campaign has been harmed

in any way. Finally, we find that the interests of justice are best served by allowing the

case to proceed in Florida. See id. at 1005; see also BASF Corp., 50 F.3d at 557-58.

Discovery in the Florida action is scheduled to be completed early this year, and a trial

on the merits is scheduled to begin in June 1999.



Based on the foregoing, we affirm the district court’s order granting Supreme’s

motion to dismiss.


A true copy.